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Red Hat Enhances Active Decision Management

Red Hat, Inc. announced the next generation Business Rules Management System; JBoss Enterprise BRMS 5.1 as part of its comprehensive open source middleware portfolio, JBoss Enterprise Middleware. JBoss Enterprise BRMS is an open source business rules management system that enables active decisions with easy business rules development, access and change management. This functionality allows businesses to quickly change the rules and active decisions that underpin enterprise applications to respond to market dynamics and competitive positioning.

“Business rules systems are critical for businesses to retain their competitive edge by making active decisions regarding business events as they occur. The functionality of this architecture allows a business to quickly change the underlying rules that govern such features as real-time insurance quotes, automatic discounts, linked frequent buyer programs and medical health records safeguards. Consumers literally use BRMS functionality everyday which is why having a cutting-edge system like what we are offering with JBoss Enterprise BRMS 5.1 is absolutely critical to help a business retain competitive advantages, engage customers and maximize revenue,” said Craig Muzilla, vice president, middleware, Red Hat.

JBoss Enterprise BRMS includes a fast and highly efficient rule engine and easy-to-use rules development tools, management system and repository, making it easier for a business analyst or auditor to view and manage business rules as encoded in IT application infrastructure.
Business analysts as well as SOA and application developers can verify that the encoded rules indeed implement the documented business policies. JBoss Enterprise BRMS 5.1 enables businesses to reduce development time to update applications, SOA deployments and business processes with the latest business rules offering the business agility required to make active decisions regarding opportunities and competitive threats. New capabilities in JBoss Enterprise BRMS 5.1 include:

• a foundation in the JBoss Open Choice Strategy, building on a wide range of rules authoring and development, deployment, and management options,
• ease-of-use productivity tool improvements,
• simplified rules services publication to applications, SOA and cloud deployments,
• performance enhancements as well as,
• a technology preview of complex event processing (CEP) capabilities enabling active business decisions.

“The ability to manage business rules from a systematic approach is critical for organizations that have to support increasingly complex levels of governance, regulations and competitive threats,” said Judith Hurwitz, President & CEO of Hurwitz & Associates. “JBoss Enterprise BRMS is intended to manage and streamline the processes and dependencies that organizations need to safeguard their organizations business integrity. “

Recently, the European-based financial services provider, LaSer Nederland (LSN) part of the European Laser Group, which is co-owned by Galeries Lafayette and BNP Paribas, deployed JBoss Enterprise Middleware with the help of JBoss Solution Partner ISAAC.nl, to create an architecture that would integrate more than 30 websites that provide information on LSN’s service portfolio which includes tailor-made programs for acquisition financing, credit products, (co-branded) Visa credit cards, loyalty cards, and online loyalty program management. The company has gone from servicing several thousand online customers in 2008 to more than 100,000 customers in 2010.

“Because of the success of the middleware platform that we built for LSN leveraging JBoss Enterprise Middleware, we are now layering the JBoss Enterprise BRMS solution on top of their architecture to create an Interactive Voice Response (IVR) system that will service over 4 million customers and offer moreways for LSN to handle transactions, make real-time decisions and improve their business with the use of BRMS,” said Friso Geerlings, chief technology officer, Software Solutions, ISAAC. “With JBoss Enterprise BRMS we will be able to deliver the flexibility that LSN absolutely needs to take their business to the next level.”

As with all JBoss Enterprise Middleware solutions and in line with the JBoss Open Choice strategy, JBoss Enterprise BRMS 5.1 offers an open source middleware solution that customers can leverage on JBoss Enterprise Application Platform or on a choice of other supported platforms. Customers using open source middleware from Red Hat can leverage the cost, performance and flexibility advantages it offers over proprietary offerings.

Red Hat, the world’s leading provider of open source solutions and an S&P 500 company, is headquartered in Raleigh, NC with over 65 offices spanning the globe. CIOs ranked Red Hat as one of the top vendors delivering value in Enterprise Software for seven consecutive years in the CIO Insight Magazine Vendor Value survey. Red Hat provides high-quality, affordable technology with its operating system platform, Red Hat Enterprise Linux, together with virtualization, applications, management and Services Oriented Architecture (SOA) solutions, including Red Hat Enterprise Virtualization and JBoss Enterprise Middleware. Red Hat also offers support, training and consulting services to its customers worldwide. Learn more: www.redhat.com

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