Marketwire has announced EasySuite 2.0, its next-generation, Web 2.0-friendly conversation-driving, content-creation and web-hosting platform.
EasySuite 2.0 is a powerful platform that gives public relations, investor relations and other marketing communications professionals the ability to create and maintain content-rich, interactive online newsrooms, investor centers and other sub-sites of their organizations’ websites. Integrated with Marketwire’s news distribution systems, EasySuite 2.0 is ideal for non-technical communication professionals, yet allows expansion capabilities for those with programming ability as well. In addition, EasySuite 2.0 facilitates collaborative content creation, including allowing users to define rights and roles, manage workflows and versions, and analyze and report on activity. Users also have the ability to maximize engagement with the integration of social channels and blogs alongside company information so stakeholders become fully involved with all facets of an organization.
EasySuite 2.0 Highlights
EasySuite 2.0 offers non-programmers a WYSIWYG, MS Word-like interface with a wide variety of content control and engagement tools so they can quickly update their websites, reducing the dependence on IT resources and allowing faster, more direct interactions with their online audiences. The platform also offers a split screen for users who want HTML support.
Audience Engagement Tools
In addition to its core publishing functionality, EasySuite 2.0’s social tools (blogs, commenting, social-sharing) allow companies to add new types of content to their EasySuite-hosted pages, improving their value as content destinations, helping to engage their audiences, and empowering companies to use them as standalone content channels.
Simultaneous Newswire Distribution Integration & Added Security
EasySuite 2.0’s content management system is tied directly into Marketwire’s news distribution system so clients can choose to have their news releases, filings and announcements simultaneously post to their company websites upon release, eliminating lag time between any possible wire distribution time and corporate website posting time. This integration also enhances security because fewer copies of a document circulate prior to distribution, preventing accidental disclosure.
Built-in Collaboration Capabilities and Workflow Support
EasySuite 2.0 provides multiple user accounts so team members can work together to manage the content on their website. This allows for delegation of duties without giving up editorial control. Additionally, the roles and permissions within EasySuite 2.0 ensure that only designated users have access to key functionality such as the ability to approve, reject, publish, schedule or remove new content.
Unlimited Page Flexibility
EasySuite 2.0’s flexible page-creation functions allow users to build and maintain multiple pages — there are no limitations or restrictions on types of content. This means that EasySuite 2.0 can be used for hosting a variety of website content pages rather than limited to just an “IR Room” or a “Press Room.” In addition, users can maintain complete control over text, images, multimedia and page layout. Users can also create “dark sites” — pages that are kept active but hidden from a site’s navigation tree and only made public during crises or market-moving announcements.
Improved Search Engine Visibility
EasySuite 2.0’s SEO-friendly URLs contain keywords displayed in page and story content, helping inform visitors of their content and leading to more accurate indexing by search engines. This contributes to higher positioning for a given topic and greater visitor traffic to Web pages as a result.
Analytics and Reporting
Integrated reporting features such as website usage, traffic volume and user activity help companies track and measure success. Users can integrate EasySuite 2.0 pages with their organization’s Google Analytics account by deploying its tracking code within their EasySuite pages.
Marketwire’s EasySuite team creates a custom solution to meet each organization’s unique needs, ranging from a simple company news page, sign-up form and welcome page to a site with complex content and interactive features. EasySuite 2.0’s affordable pricing is based on site setup time, licensed data required, if any, and the level of functionality desired. Marketwire’s EasySuite team also provides ongoing product support.
Easy PR Service Tier
Marketwire hosts and manages content-rich websites for public relations and other marketing communications professionals that include press releases, images and multimedia as well as “about us” pages, FAQ pages, document libraries and more. These sites can be built as microsites and connect to company websites as add-ons, or they can be built as complete, standalone solutions.
Easy IR Service Tier
EasySuite 2.0 gives investor relations professionals simple-to-use tools to manage and maintain information resources complete with news announcements, regulatory filings, corporate information, governance documents, shareholder information and integrated third-party data such as financial fundamentals that automatically update.