Miami HEAT fans long have been able to share their excitement about the NBA team on Facebook, but now they can make shopping for HEAT merchandise a trusted part of their Facebook experience. That’s because Milyoni, the leader in social commerce, recently teamed up with Symantec Corp. (Nasdaq: SYMC) to offer the enhanced security of Symantec’s VeriSign® Secure Sockets Layer (SSL) Certificates to merchants aiming to reach customers via Facebook and other social networking outlets.
SHOP HEAT, the Miami HEAT’s fan store, is the latest to implement VeriSign SSL security through Milyoni’s Conversational Commerce™ solution, the first shopping cart that operates entirely within Facebook. With Facebook’s 500 million users, Milyoni offers merchants an enormous opportunity to weave social networking with the ability to discuss and buy merchandise directly on the site. And by offering VeriSign SSL Certificates to merchants who use the Conversational Commerce solution to establish stores on Facebook, Milyoni is enabling merchants to display the familiar “VeriSign Trusted” checkmark and seal, the Internet’s No. 1 trust mark.
“Through Conversational Commerce from Milyoni, we have an opportunity to entertain and engage our loyal fan base with the latest in social commerce technology” said Jennifer Tobias, director of Interactive Marketing and New Media for the Miami HEAT. “The fact that we can deploy VeriSign SSL security as part of SHOP HEAT is a big differentiator for us, and will make it that much easier for us to convert loyal fans into customers of our new Facebook store”
VeriSign SSL Certificates use the industry’s most advanced encryption to protect online commerce transactions, while communicating that the site operator’s identity has been independently authenticated by Symantec. Sites protected with VeriSign SSL also are scanned daily for malware by Symantec. VeriSign SSL has been shown to help sites of all kinds establish the level of trust necessary to drive traffic to online stores, convert shoppers into buyers, and build loyal, lasting customer relationships.
“If a premium location is the No. 1 rule in retail, then Facebook is now prime property for online merchants” said John Corpus, CEO of Milyoni. “We developed Conversational Commerce to marry the viral nature of the social network with opportunities to offer merchandise that enhances loyalty and drives revenue – all within the Facebook experience. By offering VeriSign SSL, we’re making it easy for merchants to establish trust with customers who may not be accustomed to purchasing merchandise within Facebook. VeriSign SSL puts shoppers at ease, and that’s a very good thing for merchants.”
“The power of social networking is that it allows excitement to spread among friends online, which can mean great things to merchants who look to harness that dynamic for viral marketing and sales campaigns,” said Fran Rosch, vice president of Trust Services at Symantec. “However, the nascent nature of social commerce lends itself to ‘wait and see’ unless consumers know their data is protected and that they can trust the merchant. That’s why Milyoni’s decision to offer VeriSign SSL Certificates is so crucial. The highly recognized trust seal lets consumers know the vendor is authentic and the transaction through Milyoni’s Conversational Commerce solution is secure”
More than 100,000 websites display the VeriSign seal by deploying VeriSign SSL or VeriSign Trust Seal solutions. As the most popular security mark in the world, the VeriSign seal is viewed by Internet users more than half a billion times in a single day.
Milyoni is the leading social commerce application for Facebook with stores that reach over 38 million fans. Milyoni solution, called Conversational Commerce™, consist of the iFanStore, Social Merchandising, and the Merchant Dashboard. Customers include the Miami HEAT, UFC, University of Oklahoma and HBO. More information is available at www.milyoni.com.
Symantec is a global leader in providing security, storage and systems management solutions to help consumers and organizations secure and manage their information-driven world. Our software and services protect against more risks at more points, more completely and efficiently, enabling confidence wherever information is used or stored. More information is available at www.symantec.com