Oliver Mauss, CEO 1&1 Internet, Inc., said “We appreciate that Americans running their own business, whatever size or type, have to work incredibly hard and are never really ‘off-duty’ – they are always considering how to improve things. Our new TV campaign is designed to inspire them by showing just how quickly and easily MyWebsite can deliver a great looking, effective website.”
By the end of 2011, 1&1’s MyWebsite campaign will involve TV ads in USA, UK, Spain Germany, Austria and Poland and comprise a $50 million investment. The US ads were created by the advertising agency Jung von Matt/Elbe GmbH, www.jvm.com, Hamburg, Germany. Media buying for the US has been provided by Mindshare, London, www.mindshare.co.uk.
Mauss added, “Our TV ad will raise awareness of the 1&1 brand and help to clearly position it as a solution-provider for small companies. Business owners are not often presented with inspirational and tailored business products and services through mainstream TV. We feel that now is the right time for TV to fulfill this function. Importantly, we recognize the need to appeal directly to the many different industries – no matter what their business may be, we have a website for them. 1&1 MyWebsite is a very visual application and the ad certainly captures how a professional, custom-made website is a valuable asset well within reach.”
1&1 MyWebsite first airs in the US on Tuesday, September 6, during prime-time ad breaks on channels including NBC, FOX, and CBS.
