Sedo Powers Historic Single Character Domain Auction for E.CO

Sedo, the leading online domain marketplace, today announced it will support the highly anticipated introduction of the .CO top level domain name (TLD) by powering an historic charity auction for E.CO. The auction, which runs from June 7 at 12 pm EDT to June 10 at 4 pm EDT, will be hosted by .CO Internet S.A.S. at Internet Week, a festival in New York City celebrating all things Internet. The last hour of bidding – June 10 from 3-4 pm EDT — will be conducted live from Internet Week’s broadcast stage and simulcast at both the Internet Retailer (Chicago) and TRAFFIC (Vancouver) shows, allowing conference attendees at all three events and online participants from around the world to be a part of the action. All proceeds will go to the charity of the buyer’s choice.

“With the launch of .CO, we are witnessing the introduction of one of the most valuable domain extensions on the market — one that provides so many unique branding opportunities for Internet users across the globe,” said Kathy Nielsen, director of sales at Sedo.com. “We are excited to be part of this historic event and hope to leverage this unique opportunity to continue educating the market on the critical role a domain name strategy plays in the success of any marketing campaign.”

The .CO extension has been named one of the most highly anticipated domain launches since .COM, because of the infinite opportunities it provides Internet users, and its instant appeal given short, meaningful names are so rare and difficult to obtain. Considered a unique and exciting alternative to the .COM extension, .CO has many potential uses for Internet users looking to build or expand their brand online.

Many different types of organizations will be able to benefit from what .CO has to offer, including companies, communities, corporations and other commercial and/or non-profit endeavors. Some early adopters that have already started building websites on .CO domains include the popular political website Politico.com, which recently launched a branded url shortener at politi.co; and the popular blog TechCrunch, which is hosting the TechCrunch Disrupt 2010 conference at www.Disrupt.co.

The E.CO auction marks the beginning of a new era online — it is the very first .CO domain auction available, providing Internet users with a limited opportunity to purchase one of the shortest, most meaningful domain names in the world. Domain names of this nature are highly valuable because they are more memorable and extremely rare, presenting an incredible branding opportunity for marketers to successfully build or extend their web presence.

“Since the dawn of the Internet, the letter “e” has come to signify all things electronic – from email and e-commerce to online exploration, education and entertainment – and everything in between,” said Juan Diego Calle, CEO of .CO Internet S.A.S. When paired with the .CO domain, the letter “e” takes on an even greater significance – offering buyers “perhaps the shortest, most memorable digital brand in the world – a domain name with endless possibilities.”

“We are very excited to be working with a strong partner like Sedo to help us introduce the .CO domain to the world,” said Calle, “and we are confident that our work together will raise a lot of money for a very worthy charity – which is simply a fantastic way to celebrate our upcoming launch!”

To learn more about the .CO domain and the E.CO auction, please visit: www.e.co

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