IBM Bringing Social Business to the Cloud and Mobile Devices

IBM (NYSE: IBM) today announced a new initiative to help organizations become social businesses with the broadest support for smart phones and cloud delivery models.

With today’s news, IBM is introducing new software, services and programs that will help organizations integrate social networking concepts into business processes to accelerate collaboration, deepen customer relationships, generate new ideas faster, and enable a more effective workforce.

A shift is occurring in the enterprise. The adoption of social software is rapidly becoming a vital business tool, enabling organizations to transform virtually every part of their business operations from marketing, customer service and sales, to product development and human resources. Social business offers the world of possibility that occurs when all of the energy and opportunities that have been generated around consumer models, such as Facebook and Twitter, are focused, and brought to bear on business challenges.

According to IBM’s 2010 CEO Study, 57 percent of companies who have invested in social business tools have outperformed their peers citing collaboration as having a direct impact on their organization’s growth (1). In fact, social business software is rapidly gaining momentum in the enterprise. The market for worldwide social platforms is expected to increase by 33 percent in 2011 to $630 million, and triple to $1.863 billion by 2014.(2)

Whether accessing applications on premise, from a mobile device, or in the cloud, social businesses of all sizes need to communicate and collaborate on the fly across a global network of clients, partners and employees. To fully enable a social business, IBM is announcing:
New software to help organizations socially enable their business processes using the most successful mobile devices, including tablets, such as RIM’s BlackBerry and PlayBook, iPad, iPhone, Google Android, and Nokia devices

New software and services to help businesses embrace the social business models through cloud computing, including a technology preview of IBM’s cloud-based office productivity suite
The plans for the next release of IBM’s social software portfolio to enable social business, including a social business framework for software developers.

www-03.ibm.com

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