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RAD ETX-203A Carrier Ethernet Demarcation Unit Wins Award

RAD Data Communications’ ETX-203A Carrier Ethernet network termination unit has been recognized with the 2010 Global Frost & Sullivan Award for Price Performance Value Leadership. The award endorses the ETX-203A as a feature-rich, comprehensive solution at an extremely competitive price.

RAD is showing the ETX-203A and other members of its extensive line of Carrier Ethernet products for mobile backhaul and network access applications at the Mobile World Congress exhibition in Barcelona this week. RAD is in Stand 1D01 in Hall 1.0.

The Frost & Sullivan award is given annually to a company whose product is judged by the analyst organization to best suit market and its clients’ needs based upon price competitiveness, features, ease of use of the product, and the service effectiveness of the company.

Frost & Sullivan declared that the ETX-203A has “reset the average selling price of Carrier Ethernet demarcation devices without compromising on features” and is “one of the most feature-rich products on the market” Frost & Sullivan went on to say that the ETX-203A comprehensively addresses service provider requirements in the areas of traffic management, service creation, SLA assurance, device management, and lifecycle cost optimization.

RAD introduced the ETX-203A in September 2010 as a “game changing” solution that lowers the CapEx barrier for service providers in the business services market. The network termination unit is based on RAD’s in-house developed EtherAccess™ Carrier Ethernet ASIC, which enables RAD to offer the ETX-203A at a highly competitive price and on a licensing-based pay-as-you-grow basis.

“Receiving a prestigious award such as this is not only an honor, but a validation of RAD’s approach to the Carrier Ethernet market,” said Ron Agam, Director of Product Line Management for RAD Data Communications. “We brought the ETX-203A to market specifically to deliver the benefits of RAD’s EtherAccess technology at a price point that removes financial obstacles for service providers who want to offer Ethernet business services. Frost & Sullivan’s recognition of the ETX-203A confirms our strategy.”

About RAD Data Communications
Founded in 1981, RAD Data Communications has achieved international recognition as a major manufacturer of high quality access and backhaul equipment for data communications and telecommunications applications. These solutions serve the data and voice access requirements of service providers, carriers, and enterprise networks. The company’s installed base exceeds 11,000,000 units and includes more than 150 carriers and operators around the world, including AT&T, China Mobile, Deutsche Telekom, France Telecom, Hutchison, Orange, Telekom Austria, TeliaSonera, Telstra, T-Mobile, and Verizon. RAD is an active participant in industry organizations such as the IETF, Broadband Forum, ITU, and MEF. Its customers are supported by 28 offices and more than 300 channel partners in 165 countries. RAD’s environmental management system is ISO 14001 certified. Its operations facilities and processes comply with the industry’s most stringent standards and are completely non-polluting. RAD is a member of the RAD Group of companies, a world leader in networking and internetworking product solutions. RAD Data Communications site: www.rad.com.

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company’s Growth Partnership Service provides the CEO and the CEO’s Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents. To join our Growth Partnership, please visit http://www.awards.frost.com

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