1&1 Internet, Ltd., has signed the ICANN’s Registrar Accreditation Agreement. The organisation is responsible for the global Internet address allocation of new Top Level Domains. As a result, 1&1 will be able to offer more than 700 new endings as Internet addresses in the future.
From October, the new domains will offer companies and individuals alike new ways to be found more easily on the web. Besides regional suffixes like .london or .wales, terms like .web or .mail will be available for general use. Small businesses can indicate the nature of their website with words like .shop or .shopping. Similarly, descriptive names like .car or .restaurant will lead additional visitors to the Internet presence.
“The new Top Level Domains will play a decisive role for future success on the web” says Robert Hoffmann, CEO Hosting, 1&1 Internet. “A good domain must stand out and be easy for customers to remember. Search Engines like Google are also optimised to display the most relevant results prominently. Special domains will have a strong influence on the listing of results and so ultimately on the commercial success of the enterprise”, continues Hoffmann.
Customers who have not managed to obtain succinct domain names with the appropriate .co.uk or .com, now have a chance to catch up. “But also those who already have a good address should protect their name in all possible variations before a competitor makes the move“, Hoffmann recommends.
With the integrated forwarding function, all domains newly registered with 1&1 can simply be forwarded to already existing web pages, regardless of the provider hosting them at the moment.
Which new domain suffixes may suit your own enterprise can be checked today at http://www.1and1.co.uk/new-top-level-domains . The 1&1 domain portal suggests Internet addresses relevant for the particular business area or the individual field of interest. Furthermore, new Top Level Domains can be reserved directly and without cost. As soon as the chosen domain suffixes become available, 1&1 will inform customers automatically. In the pricing, customers benefit from the economies of scale of one of the world’s leading hosting providers.
Further information at http://www.1and1.co.uk/new-top-level-domains
